Privacy Policy
Privacy Policy
LookInStyle Limited values your privacy and is dedicated to safeguarding your personal information. This privacy policy explains how we handle your personal data when you browse our website, regardless of your location, and informs you about your privacy rights and legal protections. It is essential to review this privacy policy along with any other privacy notices we may issue during data collection or processing to understand how and why your data is being utilized. This privacy policy complements other notices and does not supersede them.
LookInStyle Limited is in charge and accountable for your personal information (referred to as “LookInStyle”, "we", "us" or "our" in this privacy notice).
If you have any queries about this privacy notice, including any requests to exercise your legal rights, please get in touch with us using the information provided below.
Contact details
Full name of legal entity:
Bigg Beauty LTD
Company Number:
14156404
Email address:
lookinstyle24@gmail.com
Postal address:
How we collect your personal information
- The data you enter into online forms on our website
- Your browsing behaviour on our website
- When you contact us, for example over email, telephone or online chat.
What we collect:
- We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or through communication such as e-mail, or when participating in another site feature.
- Your on-site browsing behaviour, including pages you have viewed, IP address and browser details etc.
- Your name, email, telephone, and preferences.
- Your organisation details, if provided.
- Communication between us, including emails, online chat messages and telephone calls.
- Gift card details
- When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.
- We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
- Other data entered into our site for specific purposes, e.g. the creation of wishlists.
Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites.
Please refer to the "Cookies and usage" section below for information about cookies and how we use them.
How we use your personal information
We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalise your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- Tracking and analysing your browsing behaviour on our website for our own performance purposes.
- Sharing your onsite behaviour with third parties for marketing purposes.
- Fulfilling your orders, including: placing them, taking payment, dispatching them and dealing with any returns.
- To allow us to better service you in responding to your customer service requests via chat, email, telephone etc.
- Analysis of data for reporting, forecasting, and site performance.
- To quickly process your transactions.
- To administer a contest, promotion, survey or other site feature.
As is normal for the ecommerce industry, we share your browsing data with some third party marketing organisations. These organisations become the controllers of that data, so if you opt out of any further tracking on our site you would need to contact those organisations directly to exercise your other data rights.
We want to give you more value, so we might have some links on our site that lead to other websites. These other websites have their own privacy policies and we are not responsible for what they do. However, we care about our site and would appreciate any feedback you have about these links (especially if one of them doesn't work).
Order Fulfillment Controllers
We work together with other organizations to make sure your order is completed. As part of this process, we share your personal information with them. This is all part of the agreement we have with you when you place an order.
These companies, along with LookInStyle Limited, are responsible for handling your customer data. If you have any questions or want to exercise your data rights, please reach out to them directly. Here are our order fulfillment partners:
- DPD provide us with courier services
- Royal Mail provide us with courier services
Onsite browsing and marketing controllers
Cookies and usage
Like many online retailers we do use ‘cookies’. These are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Google Chrome or Microsoft Edge) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
Improve the way our Websites and Mobile Apps work
Cookies allow us to improve the way our Websites and Mobile Apps work so that we can personalise your experience and allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Websites and Mobile Apps.
Improve the performance of our Websites and Mobile Apps
Cookies can help us to understand how our Websites and Mobile Apps are being used, for example, by telling us if you get an error messages as you browse. These Cookies collect data that is mostly aggregated and anonymous.
Deliver relevant online advertising
We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites.
Cookies used for this purpose are often placed on our Websites by other organisations, and always with our permission. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your cart. This means that you may see our adverts on our Websites and on other organisations’ websites.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected.
Measuring the effectiveness of our marketing communications, including online advertising Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at lookinstyle24@gmail.com
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal information
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include LookInStyle Ltd. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, destructed or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. We take your privacy and data seriously and have several layers of security measures in place.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
LookInStyle Limited does not store any credit card details of our customers, all payments go through a secure payment gateway. LookInStyle Limited does not share any financial details with any of our 3rd party applications.
Your data will be stored until you remove it, for example your wishlists and saved addresses.
Data about your orders and communications with us will be held indefinitely as we need a legal record of these.
Website behavioural data will be kept for up to 38 months, after which time we aim to store only sore aggregated, non-personal data.
Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by emailing us at lookinstyle24@gmail.com
In some circumstances you can ask us to delete your data: see Request erasure below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under the Data Protection Act 1998, you have the right to see the personal data we hold about you. This is called a Subject Access Request. You have the right to be informed about:
- The purposes for which we process your data.
- The categories of personal data we hold about you.
- The recipients to whom your personal data has/will be disclosed.
- How long we intend to store your personal data for.
- If we did not collect the data directly from you, information about its source.
If you would like a copy of the personal data we hold about you, please write to:
Big Beauty Ltd
27 The Wayne Way, Leicester LE5 4PP
You can also email us at lookinstyle24@gmail.com
Online Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Request erasure
You can request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.
Your consent
By using our site, you consent to our privacy policy.
We have made the request for consent prominent and separate from our terms and conditions by positively asking you to opt in. We do not use pre-ticked boxes or any other type of default opt-in consent. We use clear, plain language and specify why we want the data, and what we plan to do with it. We make sure you can refuse consent without detriment, and avoid making consent a precondition of the service we provide.